Getting users to download your apps, however, can be a little tricky. Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it’s clear that apps are inherently valuable. Around 42% of even small businesses have mobile apps, and an additional 30% are planning on creating one soon. We’ve come a long way since games like Tetris were the only “add-ons” that we’d have on our phones. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads. When you’ve invested a significant amount of time and money into a mobile app, you want to make sure that it’s getting downloaded and seeing engagement.
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